Working Within Constraints

Several of the proposed enhancements required operating within existing platform limitations — including how forms are reviewed, how personal information is handled, and how logic can be applied. One project involved introducing dynamic decision-making within the form flow, though we were limited in how that logic could be expressed. I worked closely with engineers to design interaction models that stayed within scope while still delivering meaningful functionality to users.

Simplifying Complexity

Another initiative centered on reducing form abandonment. I redesigned part of the form setup flow to give advertisers greater control over which fields to require or suggest. To keep this experience intuitive, I used existing design system patterns where possible, but made careful, documented exceptions when usability demanded it.

I collaborated with UX writers to ensure error states, toggles, and explanatory text were clear and accessible. One edge case involved complex dependencies between form fields; I created lightweight UX solutions that clearly communicated system limitations without overwhelming the user.

Increasing Monetization Potential

A third initiative focused on helping advertisers create campaign assets that could go live faster — avoiding delays from backend review processes. My work involved rethinking how we present approval states and guiding users through next steps once their content cleared policy. I created new UX flows that clarified asset readiness and minimized drop-off, working closely with policy and content partners to ensure accuracy and compliance.